Grounded in Horsemanship. Backed by Experience.

At DS Equine Strategies, we combine a lifetime of hands-on horsemanship with decades of racetrack experience to deliver clear, practical solutions for today’s horse industry. From appraisals and consulting to second opinions and training evaluations, every service is rooted in what works for the horse, the rider, and the bottom line.

My Story

For over 30 years, I have lived and breathed the racetrack. From the first time I swung a leg over a horse as a young jockey to training stakes contenders for elite barns, my journey has been rooted in hard work, instinct, and an unwavering respect for the horse. I’ve had the privilege of working with champions such as NoBizLikeShoBiz and Tale of Ekati, winning major races at iconic tracks like Churchill Downs, Belmont Park, Gulfstream Park, and Aqueduct.

But decades in the saddle come with a price. Early mornings, high-pressure race days, countless miles—and more than a few injuries—gradually take their toll on the body. While I’ve loved every minute of it, I reached a point where I knew it was time to step away from full-time riding and training. Not because I lost my passion, but because I’ve earned a new place and a new role in the industry.

My Mission

I didn’t leave the track—I simply changed my position on the team. Today, my mission is to offer honest, experienced, and horse-first support to owners, breeders, and trainers who value practical insight over marketing fluff.

Whether it’s evaluating a horse for purchase, providing a second opinion before a vet visit, or offering USPAP-compliant appraisals for legal or insurance needs—I bring a no-nonsense, results-driven perspective that’s grounded in decades of hands-on experience.

My goal is to bridge the gap between traditional horsemanship and modern expectations, giving clients clarity, confidence, and peace of mind.

Why Choose Me

If you’re looking for someone who will tell you what you want to hear—I may not be the right fit.

But if you want someone who has ridden the horses, trained the barns, sweated through the seasons, and still believes in doing what’s best for the animal—you’re in the right place.

I’ve built my career on hard-earned trust, practical results, and a deep understanding of the Thoroughbred and Quarter Horse industries. I know what a horse is worth—not just on paper, but in motion. And I’ll give you advice that’s honest, realistic, and rooted in true horsemanship.

I may not be in the irons anymore—but I’m still in the game. And I’m here to help you play it smart.

– Derek Sturniolo

Revolutionary

Focused Features

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  • Smart Dashboard v1.0

  • Automatic Assignments

  • Bank Reconciliation

  • Weekly Trailing Statistics

  • Real-Time Cash Flow Overview

Focused Features

Autonomous

Statistics & Values

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  • Real-Time Cash Flow Overview

  • Automatic Assignments

  • Market Level Predictions

Statistics Mockup

Services & Pricing

Bringing exceptional horse-first services to owners, trainers, and professionals in the surrounding Dallas-Fort Worth Area.

All services and pricing are on a per horse basis at the clients location. Depending on complexity pre-vet consults can be done remotely via FaceTime, video or photo.

Pricing

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RECOMMENDED PLAN

Enterprise

PERFECT FOR AGENCIES

$40

  • SSL Encryption

  • 2 Factor Authentication

  • Fully Automated Reporting

  • Downloadable Reports

  • Smart Projections

  • AI Focused Advice

Starter

PERFECT FOR FREELANCERS

$24

  • SSL Encryption

  • 2 Factor Authentication

  • Fully Automated Reporting

  • Downloadable Reports

  • Smart Projections

  • AI Focused Advice

Equine Appraisal

Compliant written appraisals for insurance, estate, donation, divorce, litigation, and private sales. Includes conformation review, pedigree analysis, market comparison, and documented value. Cost varies due to complexity and documentation needs.

$350-$750

Pre-Vet Second Opinion

Hands-on evaluation of movement, soreness, tack fit, behavior, shoeing, and training impact. Ideal for determining if a vet is needed or if performance issues can be addressed through management changes

High end pricing includes riding to get a feel for the movement of the horse.

$85 (remote review with video & photos, best for treatment cuts/scrapes, skin conditions etc).

$125-$300

Training & Management Consulting

Evaluation of current training program, feeding plan, conditioning, and horsemanship practices. Personalized guidance for performance, behavior, or recovery planning.

$175

Sales & Purchase Advisory

Consulting on horse purchases or sales with an experienced eye for risk, value, and potential. Includes bloodline insight, physical evaluation, and market guidance.

Additional $75 for pedigree and performance records search.

$175

Retirement & Rehoming Planning

Support for transitioning OTTBs or older horses into second careers, adoption, or pasture homes. Includes soundness review, suitability, network referrals, and new home placement inspection to ensure good and safe fit.

$125

Contact Us

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